Market Research Analyst
- Demandbase
- 1 - 4 years
- Pune
- 4 years ago
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Job Description
We are looking for a Market Analytics QC to generate and validate technographics data, product keywords and track upcoming technologies. The tasks require an understanding of various technologies and their usage and adoption, differentiate similar technology products on basis of nuanced features, performing competitive analysis.
Responsibilities include but not limited to:
- Understand business objectives specifically for marketing and sales teams of technology product vendors, and design research methods to discover data sources, validate technographics data, generated by our pipelines.
- Collecting data on technology products, vendors, consumers, competitors, and marketplace. Consolidating information into actionable items, reports, and presentations, to make recommendations.
- Compiling and analyzing data using modern and traditional methods.
- Use online market research and catalog findings to databases.
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
- Remain fully informed on market trends, other parties researches and implement best practices.
- Proven market research analysis experience for technology products and their vendors
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of SQL, MS Excel, and basic Python scripting
- Search engines, web analytics, and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods
- Working knowledge of data warehousing, modeling and mining
- Strong analytical and critical thinking
- BS degree in Engineering, MBA with Technical background related to Data
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Public Relations
Employement Type: Full time
Contact Details:
Company: DemandbaseLocation(s): Pune
Keyskills: Mining Web analytics Competitive analysis Business research Analytical Market research CRM SQL Python
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