Product Marketing Manager
- TAC Security
- 5 - 10 years
- Pune
- 3 years ago
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Job Description
WHAT YOU LL BE DOING
- Meeting Company and Marketing Objectives through Field Marketing Excellence
- Working with the region s Sales leadership team, create and deliver the Regional Marketing strategy that meets the region s business goals through the delivery of World Class Field marketing.
- Support the regional GTM plan for all products, product launches, and regional campaigns in the region
- Set campaign goals and track against those goals for campaign plans
- Expand TAC Security visibility and awareness Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns
- Maximize exposure/return at industry and other events
- Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region in line with Regional Billings growth
- Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)
- Report monthly/bi Q and Q results for the region and any corrective actions required
- Drive Channel Best initiative through enhanced Channel To and Channel Thru programs
- Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments is supporting the region s goals.
- Make strategic investment decisions on all marketing investments to/through the channel
- Ensure visibility of the Region s marketing activities and outcomes driving an effective internal communication strategy.
- Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.
- Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of Scrap and other internal approval processes
SKILLS YOU HAVE
- Excellent Knowledge of the Technology market or related industry and its dynamics
- Experience in complex, strategic channel management.
- A minimum of 5 years experience working in a Marketing Manager position
Job Classification
Industry: Hardware & NetworkingFunctional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time
Contact Details:
Company: TAC SecurityLocation(s): Pune
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Keyskills: SAN Usage Field marketing Artificial Intelligence HTML SOW Product design Vulnerability management Product marketing Marketing strategy
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