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Digital Marketing Manager @ Route Mobile (RML)

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 Digital Marketing Manager

Job Description

Roles and Responsibilities:
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • PPC campaign management
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Tracking and analysing important metrics that affect website traffic, service quotes and target audiences
  • Maintaining industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing
Knowledge and Skills:
  • Thorough knowledge of the key concepts of digital marketing and the main channels and techniques including SEO, PPC, social media, affiliate marketing and email marketing
Required Experience / Skills:
  • 5 -6 years of experience
  • Experience in using major analytics programs specifically Google Analytics.
  • Strong knowledge of HTML/JavaScript and SEO
  • Experience in setting up and optimizing Google Adwords campaigns and LinkedIn paid campaigns
  • Knowledge of Advance GTM
  • Experience in Advanced / Custom Reports in Google Analytics.
  • Knowledge of UTM tracking
  • Experience in working with time-sensitive projects and tight deadlines

Job Classification

Industry: Telecom / ISP
Functional Area / Department: Customer Success, Service & Operations
Role Category: Non Voice
Role: Non Tech Support - Non Voice
Employement Type: Full time

Contact Details:

Company: Route Mobile (RML)
Location(s): Mumbai

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Keyskills:   PPC Email marketing Campaign management Bfsi Social media SMS SEM ITES SEO Digital marketing

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Route Mobile (RML)

Route Mobile is a leading Cloud Communication Platform provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). Our range of enterprise communication services includes smart solutions in Messaging, Voice, Email, and SMS Filtering, Analytics & Monetization...