Digital Marketing Manager
- ZINFI
- 5 - 10 years
- Kolkata
- 2 years ago
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Job Description
- Increase our online exposure and consequential website traffic with qualified leads by running all aspects of SEO, SEM, Social and Paid Social
- Recommend different types of content, based on subject and key words to establish a solid base of thought leadership and demand generation
- Work with the Web team to drive on-site SEO optimization and provide relevant back links to other high authority sites
- Build and ramp the ZINFI social platforms
- Grow our YouTube, Bright TALK and Vimeo presence by working with our creative team to build thought provoking, stimulating video
- Deliver promotional plans to optimize all content, establishing ourselves as industry experts
- Work with our customers to create and promote a customer-first social campaign that leverages the voice of the customer
- Plan and execute 3+ social posts per week while working with executives to establish multiple voices in the company
- Recommend appropriate measurement criteria for digital marketing programs and deliver effective reports to show effectiveness of activities including, pay-per-click (PPC), LinkedIn and Google analytics to optimize online marketing spend.
- Oversee online advertising program through LinkedIn, Roll works and Google, including the creation and execution of campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure timely implementation of project deliverables; effectively oversee project milestones, resources, and priorities.
- 5+years of digital marketing experience with a strong focus on analytics
- SEO expertise and solid understanding of Google Environment
- Experience with digital paid marketing programs, specifically PPC and LinkedIn
- Understand of marketing databases, metrics, and reporting
- Experience optimizing Web site for SEO
- Understand and experience with reporting tools and methodologies
- Deep working knowledge of SEO tools (SEMrush), Social Management and employee amplification technology
- Understand the appropriate content for relevant programs
- BA or BS in Marketing or related field
- Bachelor s Degree in appropriate field of study or equivalent work experience.
Headquartered
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Full time
Contact Details:
Company: ZINFILocation(s): Kolkata
Keyskills: Relationship management Marketing programs PPC Automation Google Analytics Web development SEM SEO Digital marketing Analytics
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ZINFI
ZINFI Technologies Inc. is a leading provider of services with headquarters in the Silicon Valley area, near San Francisco, California. ZINFI was established in 2004 and offers a unique work experience at a remarkably fast-growing technology company with an experienced management team. This is a spe...
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