Sr . Content Marketer
- Refyne
- 2 - 7 years
- Bengaluru
- 4 years ago
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Job Description
An ideal candidate would be someone who understands the weight that words carry. An original writer who sees symphony in the way words are stitched together to convey ideas. After all, it was the birth of languages that ensured the human race to evolve the fastest out of all the species.
We re looking for someone who enjoys the freedom to experiment and wants to drive a fast-paced work environment as a leader. Being a young startup, we re looking for an individual who has a good risk appetite and continuously tries to implement new things with an eye for detail. In our industry, data is the secret sauce and will drive all the decision making. The candidate must catch the pulse of the customers, understand their needs and position the company strategically in the market. The candidate would be expected to execute initiatives that reach, educate and nurture Refyne s relationship with employees or employers.
The candidate should be able to read, assimilate and organise lots of information and at a quick pace. Great language skills, ability to write compelling stories with respect to timelines.
Excellent communication and presentation skills are crucial coupled with the ability to collaborate, work in a team, take feedback and improve .
Responsibilities include:
A. Write content
Write well researched topical blog article.
Take ownership of the entire writing process - research, developing the structure and writing crisp and clean content - blogs, white papers, case studies, brochures, landing pages, emails, press release, newsletters, presentation slides, headings, footers, the whole works.
Analytics - Take an active interest in analysing metrics of all published content. Use the feedback to improve engagement metrics.
Localisation - Work with collaborators to make sure content is localised to regional geographies within India.
B. Content Calendar
Co-own the content calendar by collaborating actively with the rest of the team. Ensure these ideas are aligned with keyword research. Maintain the quarterly lead on content planning.
C. Research
Apprise the team weekly on updates in our areas of interest (lending, personal finance, fintech) by reading content from thought leaders and competitors and publishing internal notes. Qualifications
Experience: Writing experience (or equivalent) for 2+ years in the technology or BFSI. Familiarity with principles of inbound marketing. Familiarity with writing landing pages, ebooks, blogs and case studies.
Education: A bachelors degree; English/ Journalism graduates are preferred
Tools: Familiarity with CMS tools like WordPress, marketing automation tools like HubSpot, and analytics tools like Google Analytics.
Additional Information
Be the part of an experienced founding team that has a highly successful startup track-record
Work with a team backed by some of the best global investors
Flexible working hours; we are well-equipped to allow our teams to work remotely, whenever they want
Competitive salary with other employment perks
Be part of the team that is on the path of creating India s first real-time, on-demand salary platform
Job Classification
Industry: Financial ServicesFunctional Area / Department: Customer Success, Service & Operations
Role Category: Operations
Role: Head - Operations
Employement Type: Full time
Contact Details:
Company: RefyneLocation(s): Bengaluru
Keyskills: Automation Tools Language Skills Google Analytics Blogs Content Planning Keyword Research Writing Journalism Press Release Marketing
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