Software Marketing
- riz Software
- 0 - 4 years
- Kolkata
- 4 months ago
- Email to a friend
- Report this job
Job Description
Market Research: Conduct market research to understand industry trends, customer needs, and competitors' offerings to inform marketing strategies.Strategy Development: Create marketing strategies and campaigns to promote software products/services, including defining target audiences and positioning.Content Creation: Develop compelling and informative content such as website copy, blog posts, case studies, whitepapers, and videos that highlight the software's features and benefits.Digital Marketing: Implement digital marketing tactics, including SEO, SEM (Search Engine Marketing), email marketing, social media marketing, and content marketing, to increase software visibility and generate leads.Product Positioning: Collaborate with product teams to ensure effective positioning of software solutions in the market and differentiate them from competitors.Campaign Management: Plan and execute marketing campaigns across various channels, tracking performance metrics and optimizing strategies for better results.Sales Enablement: Create sales collateral, presentations, and materials that support the sales team in effectively communicating software features and value propositions.Customer Relationship Management: Develop strategies to engage existing customers, gather feedback, and encourage loyalty and advocacy.Skills and Qualifications:Software Understanding: A strong understanding of software products/services, their functionalities, and how they solve specific customer pain points.Marketing Expertise: Proficiency in marketing principles and techniques, especially in the software/tech industry, including digital marketing strategies and content creation.Analytical Skills: Ability to analyze market data, track campaign performance metrics, and derive insights to refine marketing strategies.Communication Skills: Excellent written and verbal communication skills to craft compelling messaging and effectively communicate with various stakeholders.Creativity: Innovative thinking to develop engaging content and campaigns that capture attention in a competitive market.Adaptability: Ability to adapt quickly to changes in technology, market trends, and customer preferences.Project Management: Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QA,
Role Category: Software Development
Role: Software Development - Other
Employement Type: Full time
Contact Details:
Company: riz SoftwareLocation(s): Kolkata
+ View Contact
Keyskills: Software marketing
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
riz Software
riz software consultancy was established in the year 2003, with the focus of becoming one of the fastest growing IT software company of Kolkata, India
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in