Performance Marketer and Account Manager Job
- Oracle
- 3 to 7 Yrs
- Other Karnataka
- 3 months ago
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Job Description
- Job Description: Performance Marketer and Account Manager Position Overview: The Performance Marketer and Account Manager is responsible for developing and executing marketing strategies to drive customer acquisition while simultaneously managing client relationships. This hybrid role requires a deep understanding of performance marketing techniques, analytical skills and the ability to manage and grow client accounts effectively. Key Responsibilities: Performance Marketing: 1. Strategy Development: o Create and implement performance marketing strategies across various digital channels (e.g., PPC, social media, email marketing, display advertising) o Conduct market research and competitor analysis to identify trends and opportunities 2. Campaign Management: o Plan, execute, and optimize campaigns to meet performance goal (CPC, CPA, ROI). o Utilize tools such as Google Ads, Facebook Ads Manager, and other ad platforms 3. Analytics and Reporting: o Monitor and Analyse campaign performance using analytics tools (e.g., Google Analytics) o Generate detailed performance reports and provide insights for continuous improvement o Track key metrics and KPIs to measure success and identify areas for optimization 4. Budget Management: o Allocate and manage marketing budgets efficiently to maximize ROI o Track spending and adjust strategies as necessary to stay within budget Account Management: 1. Client Relationships: o Serve as the primary point of contact for assigned clients o Build and maintain strong, long-term client relationships o Understand client needs and objectives and provide strategic marketing advice 2. Project Management: o Coordinate with internal teams (creative, content, development) to deliver marketing projects on time o Ensure all client deliverables meet quality standards and are aligned with their goals 3. Reporting and Communication: o Prepare and present regular performance reports to clients o Communicate campaign results, insights and recommendations to clients o Handle client queries and resolve issues promptly 4. Account Growth: o Identify opportunities to upsell additional services or campaigns to clients o Develop proposals and pitches for new business opportunities within existing accounts Qualifications: o Bachelors degree in Marketing, Business, or a related field o Proven experience in performance marketing and account management o Strong knowledge of digital marketing tools and platforms o Excellent analytical and problem-solving skills o Exceptional communication and interpersonal abilities o Ability to manage multiple projects and clients simultaneously o Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) o Experience with CRM software and project management tools is a plus Skills: o Digital Marketing o PPC and SEM o Data Analysis o Client Relationship Management o Strategic Planning o Budget Management o Reporting and Analytics o Communication o Project Management Work Environment: o This role typically involves working in an office environment o May require occasional travel for client meetings or industry events By combining the responsibilities of a performance marketer and account manager, this role aims to ensure seamless integration between marketing execution and client relationship management, driving success for both the agency and its clients,
Employement Category:
Employement Type: Full timeIndustry: Others
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Performance Marketer and Account Manager Job
Contact Details:
Company: Swordfish IntegratedLocation(s): Other Karnataka
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Keyskills: Digital Marketing Data Analysis Client Relationship Management Strategic Planning Budget Management Communication Project Management PPC SEM Reporting Analytics
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