Field Marketing Specialist
- Equinix
- 3 - 4 years
- Mumbai
- 3 months ago
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Job Description
- Conduct marketing and database analysis on account bases to develop good understanding of engagement, intent and other behaviour of accounts that support sales drives.
- Partner with the field sales team to develop territory-level and account-level marketing plans that achieve new bookings, pipeline generation and acceleration goals
- Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics.
- Partner with global team to execute, and optimize field marketing event and account-specific activities, to influence prospects and deepen account engagement.
- Provide onsite support and execution of partner marketing activities in India
- Measure and analyse the results of field marketing, to continually refine programs for optimal ROI
- Provide communication and support for the effective launch of marketing programs to the field sales team
- Implement a follow up process and plan for all generated leads which will include calling, sales emails, strategic follow up and appointment setting for the sales team
- Manage marketing budgets effectively to deliver maximum ROI.
- Coordinate with demand generation teams to ensure seamless integration between broader campaigns and ABM efforts.
- Track metrics such as pipeline influenced, deal velocity, and revenue contribution, adjusting strategies based on data insights.
- Conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement.
- Asesss external agencies & vendots and coordinate to ensure seamless execution of agreed deliverables.
Qualifications:
Education:
- Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is preferred.
Experience:
- Minimum of 3 years of B2B marketing experience within the technology sector with international organizations, preferably in SaaS, cloud services, or data center solutions
- Proven success in collaborating with sales teams to execute programs with a quantifiable impact on the pipeline.
Industry Knowledge:
- Strong understanding of the cloud and data center industry in India, including market dynamics and regulatory environment.
Skills:
- Proven ability to develop and execute successful marketing strategies.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms, including CRM (Salesforce) and marketing automation tools.
- Analytical mindset with the ability to interpret data and derive insights.
- Strong project management and organizational skills.
- Proficiency in marketing automation tools, CRM platforms, and ABM tools (e.g., Terminus, Demandbase, 6sense).
- Fluency in English. Knowledge of Tamil would be an advantage.
Personal Attributes:
- Results-oriented with a proactive approach.
- Ability to work independently and as part of a team.
- Adaptability to a fast-paced and dynamic environment.
- Strong ethical standards and integrity.
- High energy, innovative, and a positive can-do attitude.
- Self-starter who is always looking to strategically push the envelope.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & Communication,
Role Category: Marketing
Role: Marketing - Other
Employement Type: Full time
Contact Details:
Company: EquinixLocation(s): Mumbai
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Keyskills: Outbound Sales Field marketing Project management Analytical Automation tools Digital marketing CRM Salesforce marketing automation
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