Manager-Digital Marketing
- Corporate Steps
- 5 to 10 Yrs
- Delhi, NCR
- 4 years ago
- Email to a friend
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Job Description
Responsibilities:
1. Plan and Execute
- SEO/SEM
- SMO
- PPC Campaigns, marketing database, email, social media and display advertising campaigns
2. Design and Build
- Plan and maintain our social media presence and company website across all platform
3. Measure and Report performance
- Of all digital marketing campaigns, and assess against goals (ROI and KPIs),
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
4. Collaborate
With internal teams to create landing pages and optimize user experience
5. Customer Experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
6. Emerging Technologies
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnel
- Experience with A/B and multivariate experiments
- Knowledge of Email Marketing Platforms and Marketing Automation Tools
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Manager-Digital Marketing
Contact Details:
Company: Corporate StepsLocation(s): Delhi, NCR
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Corporate Steps
Corporate Steps is a growing HR Consulting firm focused on serving the comprehensive needs of job seekers and businesses with full range of HR Services all over India. With our constant commitment to the best interests of the businesses and job seekers, we have an objective to be a reliable, fair-...
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