Marketing Specialist
- Talent Corner
- 4 to 8 Yrs
- Mumbai
- 5 years ago
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Job Description
Job brief
We are looking for an enthusiasticMarketing Specialistto help us in our overall marketing efforts. He/she will be an integral part of the execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. He/she should also bewell-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Key responsibilities
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
- overseeing and developing marketing campaigns
- conducting research and analyzing data to identify and define audiences
- devising and presenting ideas and strategies
- promotional activities
- compiling and distributing financial and statistical information
- writing and proofreading creative copy
- maintaining websites and looking at data analytics
- updating databases and using a customer relationship management (CRM) system
- coordinating internal marketing and an organizations culture
- monitoring performance
- Managing campaigns on social media.
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization,advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Develop and improve upon existing marketing strategies
- Consult market research to assess current trends and brand awareness
- Help organize and implement market research to produce relevant marketing information
- Network with suppliers, partner organizations, large contractors and other professionals.
- Help produce reports, company brochures and related marketing materials and literature
- Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience
- Monitor corporate branding applications across the projects marketing materials to deliver quality corporate brand image consistently
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Marketing Specialist
Contact Details:
Company Name: Talent CornerLocation(s): Mumbai
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