Product Marketing Manager @ Adobe

Job Description

We at Adobe, build experiences that have the power to inspire, transform, and move the world forward. And every great experience starts with creativity! We are looking for Product Marketing Manager who can own the content strategy for Adobe Captivate Prime business and support its rapid growth. You will be a member of the Global Product Marketing team and assist our customers with phenomenal content throughout the customer journey. You will handle the content budget, work with cross functional teams to drive the annual content charter. You will collaborate with Adobe product teams to develop content to support new GTM strategies, work with Agency and vendor teams to facilitate content production and disseminate content in sales, marketing and communicate to internal teams via regular newsletters, updates, training sessions and so on!
Responsibilities:
You will help build and seed informative industry and product content across sales and marketing channels, including advertising, PR, social media, demand generation, field marketing, events, partners, and the web. You will develop the marketing strategy and define the content needed to execute on our program. The end goal is to produce a coordinated, personalized, and consistent experience for customers and prospects, spanning from awareness to purchase to renewal.
You will facilitate and ensure the timely development of sales collateral for Captivate Prime, including customer communications. You will keep a tab of the changing trends in the industry, seek inputs from cross-functional teams, such as Product, Sales, Marketing, Customer Success to build content that act as key levers of business growth. You will keep the internal & field facing teams (Sales, Customer Success and Business Leadership) updated on the latest content, via newsletters, updates, trainings etc. as needed.
You will measure the results of content marketing activity to continuously improve the efficacy of the content and ensuring it is delivering business results.
Ideal Qualifications/Experience:

• MBA from Tier-1 institute
• Should have 7+ years of product marketing or content marketing experience in the B2B / High Tech / Enterprise SaaS space.
• Knowledge of prior work building end-to-end content strategy across the buyer's journey, driving digital and social campaigns across channel. and reporting on key insights.
• Experience in building high quality content production targeted towards senior B2B decision makers
• Self-starter, independent, proactive, results-oriented, hard worker, and a high degree of motivations to go above and beyond the task at hand.
• Highly organized with excellent verbal and written communication.
  We at Adobe, build experiences that have the power to inspire, transform, and move the world forward. And every great experience starts with creativity! We are looking for Product Marketing Manager who can own the content strategy for Adobe Captivate Prime business and support its rapid growth. You will be a member of the Global Product Marketing team and assist our customers with phenomenal content throughout the customer journey. You will handle the content budget, work with cross functional teams to drive the annual content charter. You will collaborate with Adobe product teams to develop content to support new GTM strategies, work with Agency and vendor teams to facilitate content production and disseminate content in sales, marketing and communicate to internal teams via regular newsletters, updates, training sessions and so on!

Responsibilities:

• You will help build and seed informative industry and product content across sales and marketing channels, including advertising, PR, social media, demand generation, field marketing, events, partners, and the web. You will develop the marketing strategy and define the content needed to execute on our program. The end goal is to produce a coordinated, personalized, and consistent experience for customers and prospects, spanning from awareness to purchase to renewal.
• You will facilitate and ensure the timely development of sales collateral for Captivate Prime, including customer communications. You will keep a tab of the changing trends in the industry, seek inputs from cross-functional teams, such as Product, Sales, Marketing, Customer Success to build content that act as key levers of business growth. You will keep the internal & field facing teams (Sales, Customer Success and Business Leadership) updated on the latest content, via newsletters, updates, trainings etc. as needed.
• You will measure the results of content marketing activity to continuously improve the efficacy of the content and ensuring it is delivering business results.

Ideal Qualifications/Experience:

• MBA from Tier-1 institute
• Should have 7+ years of product marketing or content marketing experience in the B2B / High Tech / Enterprise SaaS space.
• Knowledge of prior work building end-to-end content strategy across the buyer's journey, driving digital and social campaigns across channel. and reporting on key insights.
• Experience in building high quality content production targeted towards senior B2B decision makers
• Self-starter, independent, proactive, results-oriented, hard worker, and a high degree of motivations to go above and beyond the task at hand.
• Highly organized with excellent verbal and written communication.

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: IT
Role Category: Marketing Manager
Role/Responsibilies: Product Marketing Manager

Contact Details:

Company: Adobe
Location(s): Bengaluru

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