E-Marketing Engineer @ Instrumentation

Job Description

PIPL, a leader in specialty hydraulic systems technology has an immediate requirement for a E- Marketing Engineer (EME) with hands on experience in Internet marketing and sales. The EME will be responsible for e-marketing and Sales.
This person will lead the development, and maintenance of e-portal and marketing collateral's to enhance high quality lead generation resulting in sales. In addition, this person will be responsible for processing online registration, respond to customer inquiries, preparing customer-oriented PowerPoint presentation & supporting sales & marketing team with required technical documents.
EME will report to Business Development Director. This is an excellent opportunity to work in a collaborative team environment with team members who are dedicated and passionate about innovation.

• Define, Develop and manage e-marketing campaigns.
• Manage and maintain the organization's website(s)
• Formulate social media strategy.
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter etc.
• Track and analyse website traffic flow - attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Create, Edit and post powerful presentation, videos and demos to online sites
• Identify new trends in digital marketing, evaluate new technologies and ensure the we are at the forefront.
• Generate high quality sales leads from online tender portal and follow up.
• Identify new potential area of business and process online registration wherever required.

Qualification and Skill required

• Bachelors Degree in Engineering, marketing or relevant field should be competent in using technical language. Engineering degree is highly preferred.

• Editing and writing skills - requires for editing contents on various digital platforms and for writing posts.

• Web development skills - A e-marketing engineer is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills

• Video editing skills to edit website and social media content.

• Project management skills to meet timeline.

• At least 3-5 years proven experience of e-marketing or similar role.

Employement Category:

Employement Type: Full time
Industry: Engineering & Design
Functional Area: Marketing & Communications
Role Category: Other Marketing
Role/Responsibilies: E-Marketing Engineer

Contact Details:

Company: Pune Instrumentation
Location(s): Pune

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