Marketing Campaign Specialist
- Genpact India
- 3 to 6 Yrs
- Bengaluru
- 3 years ago
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Job Description
With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world s biggest brands and we have fun doing it. Now, we re calling all you rule-breakers and risk-takers who see the world differently and are ambitious enough to reinvent it. Come, transform with us.
We are inviting applications for the role of Marketing Campaign Specialist
As a Marketing Campaign Specialist, you will learn how to accelerate growth by creating scalable marketing programs through automation. You have a passion for digital marketing and operational efficiency driving revenue through automation, create platform-independent HTML/CSS templates optimized for deliverability.
Responsibilities
Coordinate with the client to prepare and launch email campaigns (from campaign assets development to performance analysis)
Setup and launch Webinars using platforms, (such as On24 / GotoWebinar) following our multi-step model from invite to follow-up
Setup and launch Email Nurture Campaigns Using Marketo with multiple streams and triggers using automation methodology and best practices
Consult with client and advice best practices to drive lead generation efforts
Delivering reports and presentations for campaign success evaluation
Optimizing materials for campaign tracking and attribution (UTM, Bizible, GTM)
Developing optimized HTML landing pages and emails for mobile/desktop viewing
Launch campaigns using A/B tests, and promotions that succeed through email and online platforms.
Measure results and optimize the nurture tracks for various segments to convert leads to customers
Data management according to GDPR/CASL compliance standards
Qualifications we seek in you
Minimum qualifications
Strong command of English and communication skills (Spoken and written)
BA/BS or equivalent working experience
Good knowledge in HTML, with a firm understanding of CSS, JavaScript syntax, Web front-end development knowledge highly valued
Experience with online platforms, tools, and protocols
Experience with marketing automation/email service provider tools and inbound marketing. (Marketo preferred / Hubspot/ Eloqua / Pardot and/or other email campaign tools)
Experience with a Webinar service provider (On24, GotoWebinar, Webex, Zoom, etc.)
Solid understanding of workflow processes and systems to optimize marketing and sales productivity
Previous experience in the field of digital marketing/marketing automation/email marketing and Demand generation models
Ability to work cooperatively across departments, regions, and aid to break down communication silos
Good understanding and previous work experience with Microsoft office package.
Preferred qualifications
Understanding of modern online marketing techniques
Tech savvy and analytical mindset covering online marketing tools, openness to continuous learning
Moderate knowledge of Salesforce.com (or any other CRM tool)
What can we offer
Attractive salary;
Stable job offers - employment contract
Work in a multicultural and diverse environment with employees from over 30 countries
Genpact professional trainings and great career development opportunities
Friendly work environment (Best Office Award 2015)
Free access to our award-winning learning platform
Benefits such as gym, cafeteria, hairdresser and a medical center, all conveniently located on the office campus
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: IT Operations / EDP / MIS
Functional Area: Not Applicable
Role/Responsibilies: Marketing Campaign Specialist
Contact Details:
Company: Genpact IndiaLocation(s): Bengaluru
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Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
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