Defining the growth plan of the organization working closely with the senior leadership team and defining metrics to track performance
Owning and strategizing the entire lifecycle marketing of CoinDCX users (Retention, Referral, and Revenue) beyond the first purchase
Building a growth hacking culture for the entire organization and driving rigorous experimentation to drive growth across AARRR
Owning and optimizing the revenue funnel of the business working closely with the business stakeholders
Developing and overseeing the implementation of reactivation, retention, and engagement campaigns to reduce churn and maximize lifetime value
Owning the virality coefficient of the product and working closely with relevant stakeholders to drive growth via referral and other viral loops
Taking a data-driven approach and working closely with the marketing head to plan a go-to-market strategy for all products
Working closely with the marketing head and channels owners to optimize current acquisition efforts and find new avenues to acquire users
Taking ownership of driving product-led growth in the organization while working closely with the product and marketing teams
Delivering results by setting goals, monitoring KPIs, and leading your team to superior performance
Job requirements
5+ years of demonstrated success in growing products in India preferably in the Fintech Space
A knack for making data-driven decisions with a good understanding of the product, marketing, and growth analytics.
A hustler who is creative and comes with an experimental mindset
Strong problem-solving ability with a bias towards action
Experience building & leading high-performing, high-creativity teams
A self-starter with the ability to function independently
Job Classification
Industry: Banking Functional Area: Sales, Retail, Business Development, Role Category: Senior Management Role: Senior Management Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization Post Graduation: Post Graduation Not Required Doctorate: Doctorate Not Required