AVP - Brand - Mumbai - CoinDCX - 8 to 13 years

Making a difference by,

• Being the Brand Champion for CoinDCX
• Build a team that is creative, skilled in storytelling, and fluent in the math and theory of advertising
• Translate user insights, market analysis, and top-level business priorities into a clear brand strategy
• Establish a research foundation for brand-building including the definition of category entry points and development of brand tracking and measurement
• Develop and manage distinctive brand assets including company identity, category definition, company positioning, and campaign assets
• Develop a strategy to drive long-term business growth through advertising and lead the process to develop, test, and measure creative campaigns with a focus on experimentation
• Use econometric modeling, long-term experiments, and other techniques to measure brand campaign performance
• Manage the business case for brand investment and track and report on progress against long-term objectives.
• Manage our internal brand studio teams which serve all of CoinDCX
• Lead and mentor high performing team that infuses CoinDCX s brand across all marketing activities