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Consumer Insights Head @ Practo Technologies

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 Consumer Insights Head

Job Description




What if, instead of a job, you had a mission A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world
It's what we do at Practo.
Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.
Role Description
As the Head of Consumer Insights, you will be the voice of the consumer in the organisation, and responsible for shaping, defining and deepening our knowledge on who our audience is today and tomorrow, to growing our understanding of consumers attitudes, and to bring to life the consumers voice in order to craft creative campaigns and shape up our positioning, pricing and GTM strategies.
You need to help us understand the why, behind all what and how platform data gives us.
You will be one point contact for business teams all across Practo to help translate business queries and to structured consumer queries.

Responsibilities:
  • Develop a deep understanding of Practo target consumers and providers, and play a key part in driving change in behaviour, and increase penetration of online healthcare categories in the country.
  • Follow and highlight macro trends on the consumer landscape and uncover consumer-level insights that can translate as business drivers.
  • Understanding the consumers voice and how to turn what people say into actionable findings across product strategy, media mix, marketing communications, doctor relations, content etc.
  • Lead the planning, coordination and implementation of research activities.
  • Develop research proposals, suggest research methodologies.
  • Execute research studies; develop questionnaires; analyse findings; and present results.
  • Monitor competitors activities and market.
  • Monitor and manage research budget.

Requirements :
  • Masters degree in marketing/ business.
  • 6-8 years years of hands-on experience in syndicated and customised research: qualitative, quantitative, ethno studies, and insight mining
  • Experience in handling agencies independently, should be able to bridge the gap between business needs and agency solutions.
  • Adept at negotiations with the agencies.
  • At least 3-4 years of client side experience.
  • Experience in Consumer tech business is desired.
  • Experience in healthcare industry is a plus
  • Experience in Managing media agencies is a plus
  • Experience in helping shape consumer focussed strategy.
  • Demonstrated ability to prioritise, self-start, contribute and work in an entrepreneurial environment.
  • Strong analytical, planning and multi-tasking skills, as well as a keen marketing sense to maximise resonance with target audiences.
  • Standout idea generators and problem solvers with excellent communication and organisational skills.

Employement Category:

Employement Type: Full time
Industry: Hospitals
Functional Area: Marketing & Communications
Role Category: Other Marketing
Role/Responsibilies: Consumer Insights Head

Contact Details:

Company: Practo Technologies
Location(s): Bengaluru

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Keyskills:   Marketing insight mining Managing media agencies Consumer Insights Head Marketing Strategy

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Practo Technologies

About Practo For millions of people, Practo is the trusted and familiar home where they know they’ll find a healing touch. It connects them with everything they need to take good care of themselves and their family - assessing health issues, finding the right doctor, booking diagnostic te...