Digital Marketing Executive @ Acuity

Job Description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Qualifications
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2B social media, Google Adwords and SEO/SEM
Perfect knowledge of web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
B. Tech preferred
BSc in marketing or relevant field
2 to 3 years experience in Digital marketing

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: Digital Marketing
Role Category: Display Marketing
Role/Responsibilies: Digital Marketing Executive

Contact Details:

Company: Bizacuity Solutions
Location(s): Hyderabad

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Keyskills:   Digital Marketing Google Adwords Sem