Performance Marketing
- Multi Recruit
- 10 to 12 Yrs
- Bengaluru
- 3 years ago
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Job Description
- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimized manner.
- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, ad networks, and social media campaigns.
- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords
- Leveraging vernacular intelligence in all paid ads by coordinating with community managers across languages.
- Liaison with the design team to experiment with new creatives on a daily/weekly basis
- Set up daily performance reports to analyze the performance and further optimize campaigns.
Requirements
- Minimum 5 years of experience in leading and managing Facebook, Google Adwords UAC, Ad networks
- Experience in managing marketing teams within an organization with efficient Digital Sales Channel
- Experience in marketing automation
- Experience in a consumer-focused company targeting users in tier 2,3 cities is a plus
- Should showcase strong analytical skills and a data-driven approach to marketing campaigns
- Should have a strong understanding of marketing tools such as FB power editor/Ads Manager and Google Adwords.
- Well versed with analytics tools such as Facebook Analytics, Google Analytics, etc
- Strong communication skills to speak to Ad networks, mobile publishers
- Strong decision making and negotiation skills Skills:- Digital Marketing, Google Adwords, Facebook Marketing and Marketing Automation
Employement Category:
Employement Type: Full timeIndustry: Education / Training
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Performance Marketing
Contact Details:
Company: Multi RecruitLocation(s): Bengaluru
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₹ 4.0 - 6 Lakh/Yr
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