Openings for Product Marketing - Bangalore
- Exide Life Insurance
- 1 to 5 Yrs
- Bengaluru
- 4 years ago
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Job Description
Greetings from Exide Life Insurance !!
We are hiring for the role of "Product Marketing". Interested candidates can call or send in their updated resume on the mentioned email id.
Call HR - Roopa Naik
Contact No - 9972157***
Email Id - ro**********6@ex******e.in
JOB DESCRIPTION -
POSITION TITLE: Product Marketing
BUSINESS UNIT: Marketing
LOCATION : Bangalore
NOTICE PERIOD : 15 days to 1 Month
Mandatory Insurance domain experience. Insurance Product knowledge in digital marketing.
Position Summary (Comprehensive summary of what the job exists to accomplish) -
To lead & manage all product launch activities, product marketing initiatives, creation of product tools and managing all regulatory/compliance documentations pertaining products of Exide Life Insurance.
Key Account abilities (A collection of duties and/or responsibilities assigned) -
Managing products positioning and messaging, endeavors to understand the consumers needs and behaviors. In addition to this, developing or conceptualizing a products competitive & marketing edge/messaging which maximizes the strengths of every marketing activity to raise product awareness in the market.
Creating and executing effective strategy, creatives, communication, tool creation and on ground implementation for desired outcome for product marketing's organizational imperatives.
Lead in developing various product marketing initiatives inclusive of collaterals, consumer case studies, product videos, website content, social & digital media content and Sales tools for various channel partners and advisor segments.
Ensuring a successful and integrated product launch for any new product or relaunch of revamped products, product features, and product solutions or propositions. Also responsible for post-launch obligation of ensuring that the product constantly grows in the market; and that the product is constantly moving from awareness to adoption in new market segments.
Competition benchmarking and analytics: Leading Marketing and research for consumer information and consumer feedback, product feedback, better understanding of market trends, and competitive factors. In addition to this, to lead market researches for right product messaging and increasing market share.
Creating content repository with a mix of videos / gifs / sales tools etc. Ensuring updated all product collateral on Field, Portals and website.
Managing the regulatory, compliance process for product collaterals.
Skills, Knowledge & Qualifications (Framework required by the position) -
Preferred 1-2 years of experience in product marketing exposure in life insurance or BFSI sector
Required prior experience in:
- Prepare and implement Go-To-Market Plan for all new product launches and relaunches.
- Work closely with products team, sales team and training team to understand and deliver the product content.
- Creation of sales tools & conversational selling starters for product
- Work with creative agencies to develop product proposition and all the product creatives.
- Create & execute a marketing plan to promote product category (as per the desired product mix), across all channels.
- Create a multi-series sales communication of collaterals, WhatsApp Posts Pitch notes, Inserts, articles and videos to drive protection.
Personal Attributes & Competencies -
- Good experience and understanding in marketing communication.
- Should be able to work with advertising and communication agencies. Understand their processes and systems and ensure that they deliver as per given brief and TATs.
- An advantage, on having understanding of BFSI sector, especially life insurance.
- Excellent spoken & written communication Skills, Self-Starter
- Strong creative and communications skills
- Strong stakeholder management
- Go getter
Performance Measures (The quantitative measures of the jobs overall responsibility) -
- Sales Engagement
- Activity Innovation
- Project Management
- Creative & communication
- Product launch activities
- Sales tool creation
- Product Marketing effectiveness
Regards,
HR.
Employement Category:
Employement Type: Full timeIndustry: Insurance
Role Category: Product Marketing
Functional Area: Not Applicable
Role/Responsibilies: Openings for Product Marketing - Bangalore
Contact Details:
Company: Exide Life InsuranceLocation(s): Bengaluru
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