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Social Media Executive @ Coppergate

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 Social Media Executive

Job Description

Candidate should be graduate,

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

Audits and analyses social media presences, including digital advertising costs and returns

Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

Monitors and develops reports on competitor activity within social media spaces

Set up and optimize company pages within each platform to increase the visibility of companys social content

Planning and monitoring the ongoing company presence on social media

Generate, edit, publish & share daily content (original text, images, video or HTML)

Capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Provide creative ideas for content marketing and update website

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Employement Category:

Employement Type: Full time
Industry: Media / Dotcom / Entertainment
Role Category: Web Design
Functional Area: Not Applicable
Role/Responsibilies: Social Media Executive

Contact Details:

Company: CopperGate Consultants
Location(s): Mumbai

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₹ 2.0 - 4.5 Lakh/Yr

Coppergate

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