Peel-Works We are a data and analytics company. Our analytics rely on data streams from two proprietary software products. Taikee - which is a B2B e-commerce platform and Athena - a 'real'? market measurement standard for unorganised retail. 10,000+ stores across 16 cities on the network, makes Peel Works the largest GT data company in the country. By the way, in terms of grocery GMV, Taikee is right up there.